{"id":5484,"date":"2026-11-05T02:27:01","date_gmt":"2026-11-05T02:27:01","guid":{"rendered":"https:\/\/peykmagazine.com\/en\/?p=5484"},"modified":"2026-11-05T02:27:09","modified_gmt":"2026-11-05T02:27:09","slug":"beyond-the-facade","status":"publish","type":"post","link":"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/","title":{"rendered":"Beyond the Fa\u00e7ade"},"content":{"rendered":"<h3 class=\"p1\">Beyond the Fa\u00e7ade: The Death of Artwork\u2019s Ritual in the Age of Image Hegemony<\/h3>\n<p class=\"p1\"><b>Ali Bazmandegan<\/b><\/p>\n<hr \/>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5455 alignleft\" src=\"http:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/Mehr-appartments2.jpg\" alt=\"\" width=\"573\" height=\"253\" srcset=\"https:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/Mehr-appartments2.jpg 573w, https:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/Mehr-appartments2-515x227.jpg 515w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/>My heart aches deeply when I witness how the artistic masterpieces If we step outside the physical framework of architecture and look at the broader picture of &#8220;art and architecture today,&#8221; one of the deepest and most destructive issues of our time is the crisis of superficial proliferation and the loss of the &#8220;ritual of the artwork.&#8221;<\/p>\n<p class=\"p1\">In today&#8217;s modern world, we are faced with a phenomenon that can be called &#8220;formal inflation and the erosion of meaning.&#8221; Contemporary art and architecture, rather than springing from an inner necessity, lived suffering, or deep contemplation, have been transformed into commodities for showing off on social media, fast-turnaround businesses, and formal competitions. The roots of this problem can be examined in three areas:<\/p>\n<p class=\"p1\"><b>1. The Domination of &#8220;Image&#8221; over &#8220;Authenticity&#8221; (Appearance over Truth)<\/b><\/p>\n<p class=\"p1\">Today, the speed of consuming images has overtaken the depth of experience. An artwork or an architectural project is no longer meant to be &#8220;lived;&#8221; it is meant to be seen on a smartphone screen in a few seconds, get likes, and be forgotten. This tool-driven nature has led architects and artists to resort to building &#8220;attractive shells&#8221; instead of engaging with the soul of space and material. When everything happens on the surface, the depth and maturity of the space are lost, and the artwork acquires a soulless identity that has no story to tell.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5456 alignleft\" src=\"http:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/Mehr-appartments3.jpg\" alt=\"\" width=\"404\" height=\"250\" srcset=\"https:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/Mehr-appartments3.jpg 573w, https:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/Mehr-appartments3-515x319.jpg 515w, https:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/Mehr-appartments3-130x80.jpg 130w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><\/p>\n<p class=\"p1\"><b>2. The Alienation of the Artist and Designer in the Market Economy<\/b><\/p>\n<p class=\"p1\">Art and architecture have always needed wealth, but there is a vast difference between culture-supporting wealth (which gives an artwork authenticity and room to grow) and predatory capitalism. Today, the market demands that designers and artists mass-produce, reach results quickly, and align with fleeting trends. This economic pressure forces the artist to repeat clich\u00e9d, crowd-pleasing forms. What is the result? Spaces that look all alike and artworks that show no trace of their creator&#8217;s suffering, thought, or individual understanding.<\/p>\n<p class=\"p1\"><b>3. The Rupture from Roots and Collective Memory<\/b><\/p>\n<p class=\"p1\">Modern humans live in a vacuum. When art and architecture cut their ties to the land, history, memory, and human roots, they become rootless commodities that can be replicated anywhere on Earth. This is the exact point where architecture and art lose their language and begin to stutter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5457 alignleft\" src=\"http:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/Mehr-appartments4.jpg\" alt=\"\" width=\"402\" height=\"268\" srcset=\"https:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/Mehr-appartments4.jpg 573w, https:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/Mehr-appartments4-515x343.jpg 515w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\" \/><\/p>\n<p class=\"p1\">The root of all these problems is that we have sacrificed the &#8220;quality of living&#8221; for the &#8220;speed of displaying.&#8221; Until art and architecture spring once again from the silence, contemplation, and deep understanding of the inner soul, we will be faced with a multitude of high-cost yet hollow works and spaces, none of which serve as a sanctuary for the human soul.<\/p>\n<p class=\"p1\">Which aspect of this crisis has engaged your mind the most today?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beyond the Fa\u00e7ade: The Death of Artwork\u2019s Ritual in the Age of Image Hegemony Ali Bazmandegan My heart aches deeply when I witness how the artistic masterpieces If we step outside the physical framework of architecture and look at the broader picture of &#8220;art and architecture today,&#8221; one of the deepest and most destructive issues<\/p>\n","protected":false},"author":2,"featured_media":5428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"two_page_speed":[],"footnotes":""},"categories":[56,73],"tags":[],"class_list":["post-5484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beyond the Fa\u00e7ade - Peyk Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond the Fa\u00e7ade - Peyk Magazine\" \/>\n<meta property=\"og:description\" content=\"Beyond the Fa\u00e7ade: The Death of Artwork\u2019s Ritual in the Age of Image Hegemony Ali Bazmandegan My heart aches deeply when I witness how the artistic masterpieces If we step outside the physical framework of architecture and look at the broader picture of &#8220;art and architecture today,&#8221; one of the deepest and most destructive issues\" \/>\n<meta property=\"og:url\" content=\"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/\" \/>\n<meta property=\"og:site_name\" content=\"Peyk Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-05T02:27:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-05T02:27:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/ali-bazmandegan-Peyk-226-titles-English.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"708\" \/>\n\t<meta property=\"og:image:height\" content=\"535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/2026\\\/11\\\/05\\\/beyond-the-facade\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/2026\\\/11\\\/05\\\/beyond-the-facade\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/#\\\/schema\\\/person\\\/b8758493a366338985bb7c506eb1e030\"},\"headline\":\"Beyond the Fa\u00e7ade\",\"datePublished\":\"2026-11-05T02:27:01+00:00\",\"dateModified\":\"2026-11-05T02:27:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/2026\\\/11\\\/05\\\/beyond-the-facade\\\/\"},\"wordCount\":469,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/2026\\\/11\\\/05\\\/beyond-the-facade\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/ali-bazmandegan-Peyk-226-titles-English.jpg\",\"articleSection\":[\"Articles\",\"Culture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/peykmagazine.com\\\/en\\\/2026\\\/11\\\/05\\\/beyond-the-facade\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/2026\\\/11\\\/05\\\/beyond-the-facade\\\/\",\"url\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/2026\\\/11\\\/05\\\/beyond-the-facade\\\/\",\"name\":\"Beyond the Fa\u00e7ade - Peyk Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/2026\\\/11\\\/05\\\/beyond-the-facade\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/2026\\\/11\\\/05\\\/beyond-the-facade\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/ali-bazmandegan-Peyk-226-titles-English.jpg\",\"datePublished\":\"2026-11-05T02:27:01+00:00\",\"dateModified\":\"2026-11-05T02:27:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/#\\\/schema\\\/person\\\/b8758493a366338985bb7c506eb1e030\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/2026\\\/11\\\/05\\\/beyond-the-facade\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/peykmagazine.com\\\/en\\\/2026\\\/11\\\/05\\\/beyond-the-facade\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/2026\\\/11\\\/05\\\/beyond-the-facade\\\/#primaryimage\",\"url\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/ali-bazmandegan-Peyk-226-titles-English.jpg\",\"contentUrl\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/ali-bazmandegan-Peyk-226-titles-English.jpg\",\"width\":708,\"height\":535},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/2026\\\/11\\\/05\\\/beyond-the-facade\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/peykmagazine.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beyond the Fa\u00e7ade\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/\",\"name\":\"Peyk Magazine\",\"description\":\"Persian Cultural Center\u2019s Bilingual Magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/#\\\/schema\\\/person\\\/b8758493a366338985bb7c506eb1e030\",\"name\":\"admin\",\"url\":\"https:\\\/\\\/peykmagazine.com\\\/en\\\/author\\\/admin_en\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Beyond the Fa\u00e7ade - Peyk Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/","og_locale":"en_US","og_type":"article","og_title":"Beyond the Fa\u00e7ade - Peyk Magazine","og_description":"Beyond the Fa\u00e7ade: The Death of Artwork\u2019s Ritual in the Age of Image Hegemony Ali Bazmandegan My heart aches deeply when I witness how the artistic masterpieces If we step outside the physical framework of architecture and look at the broader picture of &#8220;art and architecture today,&#8221; one of the deepest and most destructive issues","og_url":"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/","og_site_name":"Peyk Magazine","article_published_time":"2026-11-05T02:27:01+00:00","article_modified_time":"2026-11-05T02:27:09+00:00","og_image":[{"width":708,"height":535,"url":"http:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/ali-bazmandegan-Peyk-226-titles-English.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/#article","isPartOf":{"@id":"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/"},"author":{"name":"admin","@id":"https:\/\/peykmagazine.com\/en\/#\/schema\/person\/b8758493a366338985bb7c506eb1e030"},"headline":"Beyond the Fa\u00e7ade","datePublished":"2026-11-05T02:27:01+00:00","dateModified":"2026-11-05T02:27:09+00:00","mainEntityOfPage":{"@id":"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/"},"wordCount":469,"commentCount":0,"image":{"@id":"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/#primaryimage"},"thumbnailUrl":"https:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/ali-bazmandegan-Peyk-226-titles-English.jpg","articleSection":["Articles","Culture"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/","url":"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/","name":"Beyond the Fa\u00e7ade - Peyk Magazine","isPartOf":{"@id":"https:\/\/peykmagazine.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/#primaryimage"},"image":{"@id":"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/#primaryimage"},"thumbnailUrl":"https:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/ali-bazmandegan-Peyk-226-titles-English.jpg","datePublished":"2026-11-05T02:27:01+00:00","dateModified":"2026-11-05T02:27:09+00:00","author":{"@id":"https:\/\/peykmagazine.com\/en\/#\/schema\/person\/b8758493a366338985bb7c506eb1e030"},"breadcrumb":{"@id":"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/#primaryimage","url":"https:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/ali-bazmandegan-Peyk-226-titles-English.jpg","contentUrl":"https:\/\/peykmagazine.com\/en\/wp-content\/uploads\/2026\/11\/ali-bazmandegan-Peyk-226-titles-English.jpg","width":708,"height":535},{"@type":"BreadcrumbList","@id":"https:\/\/peykmagazine.com\/en\/2026\/11\/05\/beyond-the-facade\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/peykmagazine.com\/en\/"},{"@type":"ListItem","position":2,"name":"Beyond the Fa\u00e7ade"}]},{"@type":"WebSite","@id":"https:\/\/peykmagazine.com\/en\/#website","url":"https:\/\/peykmagazine.com\/en\/","name":"Peyk Magazine","description":"Persian Cultural Center\u2019s Bilingual Magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/peykmagazine.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/peykmagazine.com\/en\/#\/schema\/person\/b8758493a366338985bb7c506eb1e030","name":"admin","url":"https:\/\/peykmagazine.com\/en\/author\/admin_en\/"}]}},"_links":{"self":[{"href":"https:\/\/peykmagazine.com\/en\/wp-json\/wp\/v2\/posts\/5484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peykmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peykmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peykmagazine.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/peykmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=5484"}],"version-history":[{"count":1,"href":"https:\/\/peykmagazine.com\/en\/wp-json\/wp\/v2\/posts\/5484\/revisions"}],"predecessor-version":[{"id":5485,"href":"https:\/\/peykmagazine.com\/en\/wp-json\/wp\/v2\/posts\/5484\/revisions\/5485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peykmagazine.com\/en\/wp-json\/wp\/v2\/media\/5428"}],"wp:attachment":[{"href":"https:\/\/peykmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=5484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peykmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=5484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peykmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=5484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}